Within the pharmacy industry many businesses have the same core offering, leaving little room for differentiation on the product front. In order to place your pharmacy business a step above the rest it is important to look at what value you can deliver to customers that they won’t get elsewhere.
Marketing to Mums, an Australian organisation, recently undertook a study which indicated that the number one thing keeping them awake at night is the health and wellbeing of their children. If this is something that pharmacies can help with, then they will gain the loyalty of this segment.
The decision to open a small business can be a tricky one, and going down an independent path can expose you to even more risk. Opening a pharmacy as part of a franchise group has a wide range of benefits, and provides you with the support you need to get your business up and running.