Standing as a pillar of the community, pharmacy businesses continue to provide vital services whilst adapting to the increased demand. It is important that pharmacy businesses continue to offer support to their local communities throughout the crisis, and can achieve this through effective and efficient communication channels.
As in any small business, there are a lot of tasks to juggle behind the scenes for pharmacy owners. One of the most daunting aspects of business ownership can be managing the finances, particularly if your background is in pharmacy rather than entrepreneurship.
The pharmaceutical industry is facing major changes with the introduction of automated technologies, online pharmacies and stiff competition from supermarkets. Pharmacies are in a unique position, being a healthcare provider in a retail industry which is becoming increasingly competitive, both within the pharmacy sector and external providers.
The pharmacy industry is more competitive than ever, experiencing significant technological advancements, major reforms and regulators. To combat this, pharmacies have started focusing on customer experience, and bringing the pharmacists out onto the floor. To do this, robotic dispensing technology has seen heavy adoption.
Starting a new business is an exciting and scary time, there is a lot of uncertainty and risk involved. However it can also be really rewarding and worthwhile. Opening a pharmacy is no different to this, many open a pharmacy business to help and benefit the health of your community. Read more…
Consumers are becoming increasingly aware of the environmental issues we are facing and the impact their purchases have. Research has shown that consumers are more likely to buy the environmentally friendly option, with 1 third of consumers preferring sustainable brands. This research shows that being environmentally sustainable is no longer Read more…
Within the pharmacy industry many businesses have the same core offering, leaving little room for differentiation on the product front. In order to place your pharmacy business a step above the rest it is important to look at what value you can deliver to customers that they won’t get elsewhere.
Marketing to Mums, an Australian organisation, recently undertook a study which indicated that the number one thing keeping them awake at night is the health and wellbeing of their children. If this is something that pharmacies can help with, then they will gain the loyalty of this segment.